Karen Woo | Fashion Videographer

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I have always harboured a passion for graphic design, but my parents had other ideas. They wanted me to pursue a more practical, “real” job. So, I put my dream on hold and graduated from Monash University with a Bachelor of Science and Masters of Business Systems degree, and dove into a career as a Senior Business Consultant in IT, where I worked on multi-million dollar projects for large corporations for 8 years.

Despite my success in the field, I couldn’t shake the creative bug that had been gnawing at me for years. So, in 2011, I took a leap of faith and left my IT career behind to make my dream of photography a reality. My husband and I opened our own photographic studio, Finessence Photography. For the next six years, we travelled the world and captured precious memories for couples and families.

But it was a chance encounter at a luxury vintage store, Madam Virtue, that would change the course of my career forever. The owner, Dean Hewitt, invited me to photograph a global fashion influencer the next day. From that day on, I transitioned from wedding photography to international fashion photography, working with the hottest international brands such as Vogue Australia, Hermès, Ted Baker and Puma, to name a few.

Recently, I was recognised as one of the top performers in the prestigious M&C Saatchi Open House Program 2022, solidifying a placement in the company’s internship program. As a result, I have gained valuable skills in competitive research, analysis, media, and advertising, which will make me a strong asset to any project in need of a compelling storyteller.

When I am not behind my Nikon camera, you can find me working out with Tracy Anderson, trying to improve my golf games or reading an inspiring autobiography or business design book. If you’re in search of a pro with a killer visual style to elevate your brand to the next level, look no further. Let me bring your wildest creative ideas to life and make your brand stand out and make a difference. Are you ready to do this?